UX Design

Every product we tackle is underpinned by our strong and consistent UX approach.

A strong UX process validating ideas and assumptions throughout a project is key to success in the market. Our UX approach is tried and tested, and flexible to your specific product, problems and user types.

Our UX design approach.

Scope and Audit

We work with you to decide on design and development requirements that suit the challenges you’re facing.


We conduct user research against a defined set of user personas to determine a design approach.


An ideation process is performed, including UX workshops, to tease out the best solutions to your product problems.


Prototypes are created to be tested with real users, validating any design assumptions we’ve made.

User Test

We perform a broad variety of user tests depending on the product, user personas and problem that needs solving.

An intuitive loan application tracking system for ApplyOnline.

A reimagined bill-splitting mobile app for Easyshare.

A highly immersive AR gaming experience for Buy Somewhere.

A seamless logistics operations platform and brand for Freightworks.

Spruce have been absolutely integral to the creation of Loupe. Not only have they created the most beautiful branding and interfaces for us, but Spruce’s broad knowledge of seemingly every aspect of product ideation and development paired with their broad industry experience and contacts has been fundamental in turning our ideas into a real usable product.

Ben Storrier • Founder, Loupe

I have been collaborating with Spruce since it was established in 2015. Throughout the years, we have delivered outstanding results for a wide range of clients. Cael's strategic and technical expertise, coupled with Jake's exceptional creative talents, make them an unbeatable team. Whenever I have interactive projects, I always turn to Spruce first and foremost.

Jonathan Pease • Founder, Delorean Partners
The opportunity to work with Cael has been critical to our project realising its potential. From strategy, to ideas, to the highest quality execution, Cael and his team have elevated our project at every turn and become an indispensable resource and support.
Jess Brentnall • Founder, Hertime

A funny online NFT animation series for Space FHorse.

Connecting trainers with new clients for TrainerPro.

A new way of connecting headhunters and job candidates for Pursuited.

A functional and effective cyber security marketing site for Secure Code Warrior.