Nuwe

Brand creation, product feature concepting, user identification and market disruption analyses for the NuWe. UX design for their mobile app including wireframing and UIs along with design of their website and marketing collateral for launch and early user acquisitions.

Problem

Uber has a dominance over Australian ride sharing market share, and NuWe need to create a simple, unique app to be competitive.

Solution

We created a simple UX with a unique user interface and brand in order to differentiate from Uber. The app offers rewards to users, and is focused on lifestyle rather than just rides.