Mumm Champagne is a major sponsor of the Melbourne Cup, but crowd numbers at the Mumm pavilion make it difficult for Champagne lovers to get their fix on the day,
Solution
We created a simple app that allows attendees of the Melbourne Cup to order Mumm Champagne - delivered to wherever they are on the fairgrounds.
Result
Hundreds of app downloads for the Melbourne Cup event, and a successful expansion to the greater Melbourne area and ultimately to Sydney City.
