Mumm Press for Champagne

UX Design and UI Design for the Mumm Press for Champagne mobile app.

Problem

Mumm Champagne is a major sponsor of the Melbourne Cup, but crowd numbers at the Mumm pavilion make it difficult for Champagne lovers to get their fix on the day,

SOLUTION

We created a simple app that allows attendees of the Melbourne Cup to order Mumm Champagne - delivered to wherever they are on the fairgrounds.

RESULTS

Hundreds of app downloads for the Melbourne Cup event, and a successful expansion to the greater Melbourne area and ultimately to Sydney City.

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