Dimmi Art Direction Refresh

Art direction and UI design for Dimmi.

See UI Element Kit here dimmi-ui-element-guide.webflow.io

Problem

Dimmi is one of Australia's most prominent restaurant booking platforms, but their success and profile was outgrowing their brand and their visual presence online.

Solution

We simplified and modernised the Dimmi brand, creating references they could use across all their online touch points with the introduction of modern fonts, iconography, photographic and pared colour usage.

Results

The new art direction is gradually being rolled out across all of Dimmi's digital properties and collateral.

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