Alongside investigation into users, our team define relevant business and human factors that typically influence product ideation and design. Key constraints or pain points are recorded and used to create personas that our client's can reference in determining early stage monetisation strategies or user acquisitions methods.

Our research also acts as the basis for creation or change of brand and in defining a set of problem statements or requirements that spur product or solution ideation.

We work collaboratively with our client’s and their users, ensuring key stakeholders and personas have the opportunity to express their ideas. We provide our client’s with a set of user maps that clearly collate and group the best idea’s. Our mapping work ensures a concise brief for visual designers and software developers is created that factors both user and business requirements.  

Our information architecture and workflow definition is tackled using a lean, human centered approach. Our team undertake rapid wireframing, providing client’s with a clickable, visual deliverable that ensures change or validating of information and user workflows is easy.

Part of our team ethos includes measuring twice and cutting once and pivoting when necessary so we find rapid wireframing to be an efficient and effective method over more traditional system schema documents or diagrams.

We focus on creating unique, simple and enjoyable user-centred design experiences - ensuring your product or solution (whether business-critical or time sensitive) will leave a lasting impact on your core user base. Our penchant for designing intuitive, addictive user interactions and beautiful, memorable interfaces ensures users become hooked on your product for maximum retention.

We create flexible design systems, brand guidelines and interaction libraries for easy handoff to development teams and any other designers that might join the product lifecycle.

We work collaboratively with a range of development partners or directly with our client’s internal team in identifying, estimating and delivering on technical requirements. Our human centered approach means we always identify the right technologies, services or development languages for users and strategic client requirements.  

Where required our team provide development operation and product management, ensuring adaptive planning and continuous improvement in an agile paradigm, managed through an iterative production methodologies.

Efficient and learnable experiences come from memorable, desirable and credible interactions. Even with a well thought out set of features, great visual design and a well built system, these interactions can’t be assured as users are (almost always) human and experience the world through a subjective lens, often basing their behaviours on intuition or emotion as apposed to logic, knowledge or experience.   

Performing usability testing provides an understanding of the intuitive or emotional responses your users have as they interact with your product. Understanding these types of responses allows our team to redress your offering to ensure it provides required tasks in real world scenarios with your actual user base.