These sessions also allowed Adam and his team to brainstorm how these tasks or goals might be achieved or assisted through the use of technology and brought to light the need for technologies including display of map data and geolocation tracking. This lead to the conclusion that the solution would be best composed as a mobile app.
Adam circulated the story maps with his community and advisors, collection preference and votes against the result of our brainstorming, coming up with a set of high priority methods in meeting tradie and consumer needs, wants and goals across the entire job booking lifecycle.
We run a moderated workshop with key client stakeholders and their user base to define a user story then brainstorm and vote for ideas based on the tasks and goals defined through the story.
Inventing a digital solution
With a set of features that had been validated within Adam’s community and advisor group in hand, our team began creating a feature list for the application that spanned across key tradies and consumer timeframes and solved key pain points. We grouped individual user task or goals into these features or ‘epics’ while also factoring in common required features such as registration and user profiling.
To assist our designer in visualising and a development team in technical planning, the defined tasks and goals were all rewritten into a user scenario map, that included clear and specific verbiage and used consistent terminology, concept labels or naming of system components.
The map was also used to identify technical, legal or strategic considerations while noting any concerns that may be relevant in the eventual development of the app. These considerations and concerns were used along with our teams design expertise to define the feasibility of each feature set. When Adam moves into development this map may be used to iteratively frame and adapt the scope of his MVP and future product enhancement releases.
Scenario mapping acts as the crux point of the human centered design process, converging research findings and product ideation into a clear and concise brief for visual design or functional specification for development.
Our UX designer used the user scenario map to create the mobile wireframes, factoring in all UI elements required in achieving the functional scope for the app. At this stage, our designer was given the freedom to dictate potential chronology and importance in display of each scenario instead of having these aspects dictated through prescriptive user workflows or information architecture diagrams.
This allowed for the rapid creation of unique and circumstantially appropriate click and input patterns that ensure usability was measured against the visualised elements. Go Tradie has a great example of this through an onboarding workflow that allows users to view the applications competitive differentiators by allowing tradies access to potential job postings and consumers access to tradie profiles pre registration (without the need for them to input any of their information).
Ensuring layout, key elements and all user journeys are visualised and validated through lowfi clickable screens that are created and updated rapidly.