The best brands come from ideas that leave a lasting emotional impact, and bring people together around the style and tone of a product or solution.
A saturation of identities online has lead to inflexible brand platforms becoming stale and outdated very quickly. To remedy this issue, brands must stay malleable enough to pivot in the face of a constantly changing market typified by the innovation age.
We believe that the best digital brands are built from the product outward, and are capable of changing and growing as the product requires them to - instead of building a rigid brand based on outdated market research or cultural analysis.
To forge an impactful brand in today’s online market, one must create a holistic style and tone that will carry over into user experience design, interface design and interaction design - going far beyond a simple branded landing page or marketing email.